Spin the Agencies of Record

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

Pioneer Electronics, which provides home entertainment and auto audio equipment, has chosen Allison+Partners as AOR after a months long search. Atomic PR was the company’s AOR until June 2010 when it gave up the business to work with Sony. Formula PR was the incumbent. [via PRWeek]

The Hospital for Special Surgery has chosen Goodman Media International as AOR. The firm will help with the 150th anniversary celebration in 2013, the opening of the Lerner Children’s Pavilion later this year, and raise overall awareness for the facility’s staff and expertise.

The Centers for Medicare and Medicaid Services has reupped with Weber Shandwick group, Powell Tate . The firm was selected to promote the “Welcome to Medicare” program. Powell Tate has worked with the Centers since 2009. [via PRWeek]

Method Communications has recently added four clients to its roster: Alliance Health Networks, a company that provides social networks for different medical conditions;  Domain Surgical, a medical products and technology company; EcoScraps, an organic composting company; and LowestMed, a provider of consumer drug pricing information.