Spin the Agencies of Record

Expedia has chosen Fleishman-Hillard for PR services in the U.K., Germany, Italy, and France, the Holmes Report says. The firm replaces GolinHarris, FischerAppelt, Edelman, and Hopscotch in those countries, respectively. Work will target consumers with emphasis on social media and SEO, though it will not impact an existing relationship with We Are Social, a London digital firm. F-H has also brought Tom Berry on to lead the London tech practice. Berry was previously on the Bite Communications board.

The Harold Hamm Diabetes Center (HHDC) at The University of Oklahoma has chosen Hill+Knowlton Strategies as its AOR for work on developing global awareness of the institution and its work. The account will span over the course of a number of years and a number of offices, including Dallas, New York, and Washington D.C.

WNBA player Cappie Poindexter has chosen Simone Smalls Public Relations to promote the New York Liberty point guard and her company 4 Season Style Management, an image consultancy.

DIÁLOGO, a PR and marketing firm targeting the Hispanic community, has added Warner Music Latina, financial services provider Banamex USA, and Atel USA, Spanish-speaking customer service provider, to its list of clients.

Produce for Kids, a resource for healthy meal planning, has chosen Child’s Play Communications for a 10th anniversary fundraising campaign “Get Healthy, Give Hope,” which will raise money for local children’s hospitals over the summer. Produce for Kids is comprise of 50 fruit and vegetable growers. The firm will work on traditional media and blogger outreach.

Carbonite, a provider of online backup systems for consumers and small- to medium-sized businesses, has chosen Finn Partners as its AOR. The firm will target consumers, the consumer technology space, and B2B audiences with traditional, social media, and corporate comms work. [via]