Spin the Agencies of Record

Kitchen designer Wilsonart International has chosen CRT/Tanaka as AOR to promote the company’s countertop surface product, Wilsonart HD. The firm will target consumers, the home design industry, and commercial design area with influencer outreach, digital marketing, media relations, event support, and more. The new integrated campaign will launch at the Kitchen & Bath Industry Show in Chicago happening next week.

NetApp, the IT storage company, has chosen Hill+Knowlton Strategies to handle PR in the EMEA region and Weber Shandwick for the Asia-Pacific region. The Holmes Report says as many as 20 firms were involved in the competitive search that began late last year. The company chose Bluetext for U.S. public sector outreach in January.

HarperCollinsUK has chosen Walker Sands Communications to promote a series of iPad apps the company is launching in the U.S. The first was for Brian Cox’s Wonders of the Universe.

KFC has chosen Emanate as US corporate and consumer AOR. Weber Shandwick had been KFC’s AOR since 2004. [via]

NQ Mobile, a service company focused on privacy and security apps, has chosen MWW Group as AOR. The firm will focus on brand awareness efforts as the company moves into new markets, and promoting the company’s co-CEOs in a thought leadership capacity. The tech, digital, and public affairs practices will work on the account.

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