Spin the Agencies of Record

Speaking of throwback hair care products, High Ridge Brands has chosen 360 Public Relations to re-launch the Alberto VO5 brand. The campaign will include earned and paid media and a social media campaign including Facebook outreach. The account will be handled out of 360’s Boston and NYC offices.

Camera accessory company BlackRapid has chosen Porter Novelli and branding firm Hornall Anderson for a variety of services including PR, executive comms, brand strategy, and a website relaunch. BlackRapid recently hired a new CMO, K.