Spin the Agencies of Record

Chief Executive Group, publishers of Chief Executive magazine, have chosen Fastlane Communications as its AOR. The firm will provide PR, event, and editorial design services.

JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.

Twice as Warm, an organization that matches clothing purchases with a donation to someone in need, has chosen Uproar PR as its AOR.

IDQ, manufacturer of auto air conditioning items, has chosen JMPR to launch its new AC Pro product, on sale spring 2012. The firm will work on media relations targeting drivers, the auto DIY audience, and others.

Snowboarder and filmmaker York Shackleton has chosen Levine Communications Office for PR services. Shackleton’s films include We Were Feared, a documentary about the Socal Punk Rock Club where slam dancing started.