Spin the Agencies of Record

42West vet Cynthia Swartz, who was a big part of a THR story about that firm earlier this summer, has launched her new agency Strategy PR/Consulting. The firm has a number of clients participating in next week’s Toronto Film Festival including Madonna’s new movie W.E., now showing at the Venice Film Festival to not-so-great reviews. Michael Kupferberg and Elana Zilberman, also from 42West, have joined the new firm. [via Reuters]

Global networking company NETGEAR selected Weber Shandwick as U.S.

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