Spin the Agencies of Record

Bluetext, which launched in February, has added five clients in the past three months: Adobe, Vangent, Ernst & Young, Israeli defense contractor Plasan, and government contractor ITSolutions. For these companies, Bluetext is providing a wide range of services including thought leadership, digital platform development, special events promotion, and overall domestic PR planning.

Sony Electronics has chosen Atomic PR as its AOR PRWeek reports. The firm will work on all PR, digital, and social media programming for a variety of Sony goods including camcorders, PCs, and tablets. The firm was chosen after a review process and is handling the account out of its offices in L.A. and San Francisco.

Machine-to-machine business RACO Wireless has chosen Calysto Communications for PR, marketing, and social media services.

Fineman PR has added three new clients: Imfuna, a data collection and storage company; the National Outdoor Leadership School, a school for outdoor training; and Sterling Meat Company. Work will include brand awareness, media relations, and, for Imfuna, a U.S. launch.

Ricoh has chosen Weber Shandwick for EMEA work, The Holmes Report writes. Burson-Marsteller was the incumbent, winning the six-figure business two years ago. The work will include social media outreach, thought leadership, and a focus on raising the brand’s awareness among European executives and IT leadership.