Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

Mitsubishi Electronic Automation has chosen Gibbs & Soell for an employee comms program that will include messaging, events, and other promotions.

Sandra Lee, the girlfriend of New York Gov. Andrew Cuomo, has hired Risa B. Heller as a consultant and spokesperson, The New York Times reports. Heller runs her own agency and has previously worked for Sen. Chuck Schumer (D-NY) and was the comms director for former Gov. David Paterson.

Hill & Knowlton has been chosen by the Safety Net Hospital Alliance of Florida for comms services related to the organization’s efforts to preserve Medicaid funding for teaching public and children’s hospitals.