Spin the Agencies of Record

Datapipe has selected Peppercom as its AOR. The tech management and service provider previously worked with Peppercom in 2002. Now, the Peppercom program will include media relations, social media initiatives, digital marketing, services in the U.K., and a new website via H2O Associates, a Peppercom division.

The Renaissance Orlando at SeaWorld has chosen Kreps DeMaria Public Relations and Marketing for PR services. The firm works with a number of hospitality clients including the JW Marriott Hotel Miami and the Sanibel Harbour Marriott Resort & Spa.

The Susan Magrino Agency has been named AOR for Le Cirque New York.