Spin the Agencies of Record

Just in time for the new dietary guidelines, Dole has chosen GolinHarris to launch DOLE Fruit Bowls in 100% juice this month. The work will include consumer marketing, social media outreach, and media relations. The firm has worked with Dole since 1999 on various projects. Firm EVP Samantha Sackin in the Los Angeles office leads the account.

Michelin has chosen M Booth as its AOR, PRWeek reports (sub req’d). The firm was chosen after a competitive review conducted in the fourth quarter of 2010. The firm will focus on consumer efforts on behalf of the company’s passenger and light truck tires.

Amstel Light has chosen JAGTAG to launch its first mobile marketing campaign. The effort will promote the Amstel Light Burger Bash 2011 hosted by Rachael Ray, taking place on February 24 at the Food Network South Beach Wine & Food Festival.

Northern Electric Energy has chosen Wall Street Communications for the company’s outreach efforts to the alternative energy press in the U.S. and Canada.