Spin the Agencies of Record

This edition of Spin the Agencies has cars, shoes, wine, media, and fame. Nice.

Pep Boys, the auto service and retail chain, has selected JMPR as its AOR, the first in more than five years. The firm will handle the 90th anniversary celebration, raise the company’s profile in national and regional markets, and promote its maintenance and repair services.

Weber Shandwick has been chosen to promote the Wine & Spirits Wholesalers of America 68th Annual Convention and Expo. Work will be handled out of the Dallas, New York, and Washington D.C. offices. The event is taking place in Orlando, FL from April 10 through 13.

Former NFL star and Super Bowl champ Simeon Rice has hired French/West/Vaughan to promote his new career as a screenwriter, director and producer. Rice will debut his first film, a romantic comedy called When I Was King, in Dallas next week.

House of Success has been named AOR for Munaluchi Bridal, an African-inspired bridal magazine for women of color. The magazine, which launched in 2009, has a print run of 100,000 and is sold in Canada, Nigeria, Ghana, and South Africa.

GolinHarris has been named PR partner for New Balance in China after a four-way pitch.