Spin the Agencies of Record

In this edition of Spin the Agencies of Record, we have something for all of the senses — recipes, fragrances, music, and your sense of adventure.

Susan Magrino Agency has been chosen to work on a media relations campaign  with Glamour magazine’s cookbook 100 Recipes Every Woman Should Know. The book will contain recipes from the magazine’s archive.

Custom Essence, a fragrance and flavor creation company, has selected Maiden Media Group, a Philadelphia-based digital agency, as its AOR.

Ernie Ball Inc, makers of Slinkys guitar strings and Music Man guitars and accessories, has selected Cornerstone Public Relations as its AOR, executing ongoing initiatives and new product launches.

OnTheSnow, a snow sports website, has chosen Linhart PR as its AOR, PRWeek reports. The firm has already worked on an iPhone app, and will work on the company’s online, business, and communications initiatives.