Spider-Man Delivers Your Mail in This Cross-Promotion Campaign
“Spiderman, Spiderman
Does whatever a spider can
Spins a web, any size,
Delivers mail, so watch the skies.”
Wait, those aren’t the lyrics? Someone better tell the US Postal Service.
In a world in which brands and blockbuster movies are pairing off faster than teenagers before prom, the latest movie/business cross-promo coupling is between the Postal Service (specifically Priority Mail) and “The Amazing Spider-Man 2,” set to hit theaters May 2. The USPS and Sony Pictures are collaborating on a multi-channel marketing campaign that will run through the end of May.
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