Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications.
The big magazine publishing houses have been turning their shuttered print magazines into special interest publications. Known as SIPs, they are available on newsstands with fewer advertisements than typical weekly or monthly publications, but at up to triple the cost to consumers.
Hearst
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