Southern Living Launches Retail Store

Buy more stuff.

Time Inc.’s Southern Living is adding a brick and mortar store to its brand.

The first Southern Living retail store—a 5,000 square-foot space located in the Market Common shopping center in Myrtle Beach—features items from local artists and from the brand, a demo kitchen and more.

“As we extend the Southern Living brand to a whole new level, we chose a distinctly Southern market, Myrtle Beach, for our inaugural retail store,” said Southern Living editor in chief Sid Evans, in a statement. “Southern Living used its inspiration and iconic style to carefully curate the items for sale and design the beautiful space.”