'South-by' Shoot-Out

Three-and-a-half weeks before South by Southwest Interactive, Hashable, a real-time
digital Rolodex service and entrant in this season’s social networking sweepstakes, is
gearing up for the attack.

“Basically, this is our formal launch,” chief marketing officer Emily Hickey, a seasoned tech promoter, explained in a meeting at the company’s New York offices. “Our goal is to come out of the show as one of the top two or three stories of the event.”

The stakes are high.

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