SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one of its first-ever marketing videos.

To develop the app, SoulCycle first sat down with 100 riders to find out what they wanted. The No. 1 request was being able to book a class. People can search for cycling classes by location or instructor and book classes—every Monday at noon, SoulCycle lets people book their weekly classes on its website.

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