Facebook e-Shopping Stores Get A Facelift

Earlier this year we posted about the rise of Facebook Ecommerce as the demand for social shopping booms. Now SortPrice, one of the pack leaders in the world of F-Commerce, is taking Facebook Ecommerce to the next level with the unveiling of their updated merchant application—Store Application 2.0.

Earlier this year we posted about the rise of Facebook Ecommerce as the demand for social shopping booms.  Data from shopping search engine and ecommerce leader SortPrice revealed that Facebook Ecommerce, aka F-Commerce, is more popular than ever.  Now SortPrice, one of the pack leaders in the world of F-Commerce, is taking Facebook Ecommerce to the next level with the unveiling of their updated merchant application—Store Application 2.0.

SortPrice was one of the first companies to offer brands and retailers a simple e-commerce solution on Facebook, launching their original Merchant Application back in October of 2008.  Over the years they have helped over 1,500 retailers to build Facebook stores.  But they are now making setting up a Facebook Ecommerce store easer and more effective than ever with Version 2.0 of their app.

SortPrice’s Store Application 2.0 includes the following upgrades, which make it easier for brands and retailers to build Facebook stores that are consistent with their existing retail sites:

  • Users can now add customized banners, colors and splash pages to storefronts
  • Users can now tailor the layout of the actual Facebook store, by moving components around or enabling and disabling components, such as popular and recently viewed products
  • Users can now customize product categories to match up with the categories on their own retail sites
  • Users can now include personalized footers with links, banners, certifications, contact information or text at the bottom of the app

In addition to the above, SortPrice has added a fun new comparison features to Version 2.0 of their store app.  Two products can be listed on the Facebook store side-by-side and fans and followers can give feedback on which of the two items they would rather buy.  This is not only a fun feature, but it’s also a great way for retailers to get feedback, determine their most popular products and showcase them.  Version 2.0 also includes a new section for spotlighting popular products, special sales and promotions.

According to a press release, “Version 2.0 also coincides with Facebook’s recent coding change from FBML to IFrames, which makes the site’s Like buttons more universal than ever.  Along with faster page loads and a smoother overall experience, merchants will be able to see just how many Likes they’re getting on both their Facebook store and their website as well, making it easier to track how people are interacting with their listings and products.”

You can check out a few Version 2.0 stores on Facebook—Skin It, Tennis Express and The Breast Cancer Website are all using SortPrices’s Store Application 2.0.

SortPrice co-founder and CTO Asaf Klibansky says, “At this point, selling on Facebook has evolved from an option to a must for any retailer that’s serious about the success of their business.  Version 2.0 reflects that shift in priorities and gives a retailer even more ways to build a comprehensive, interactive Facebook store that will not just increase traffic and interaction but deliver actual sales as well.”

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.