Sony’s New eReader Is Now On Sale

The Sony Reader Daily Edition eReading device is now for sale in the Sony store. The new eReader was first announced in September, and is now available from Sony for $299.

The 3G eReader is Wi-Fi enabled and powered by Gobi Technology. It has a 7-inch screen with black and white eInk, weighs 9.6 ounces and includes 2G of storage.

The eReader is being positioned as a device to read newspapers and is “the premier digital reader for The Wall Street Journal,” according to the product page. Sony will have to go up against Barnes & Noble’s new Nook Color, which is also being positioned as a newspaper and magazine reading device. But the Nook Color has a high resolution color screen and retails for $249, making it sound more appealing.