Sony to give voice to, monetize 'Da Vinci Code' dissent
The NYT reports that Sony will host
a website for which it has solicited essays from theologians and others criticizing ‘The Da Vinci Code.’ The site, thedavincichallenge.com, was reported to be launching today, but as of this moment, is still under construction.
This is a pretty smart move, since it will allow Sony to claim that it’s respecting the viewpoints of those who think the book/movie insults the Catholic church, while at the same time de facto expanding the online marketing presence for the movie.
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