Sonic Defends Its Use of the Word 'Bae,' Bruh

You’ve probably already noticed the Twitter account “BrandsSayingBae,” created to mock various consumer brands’ use of trending slang terms in order to be “on fleek” with the young folk.

The account won coverage via almost every media outlet, quickly jumped from a few hundred followers to 24,000, and inspired more than one thinkpiece about how clients and their agencies need to cut it out already and stop pretending to be people.

Today, Sonic became the first to fight back:

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