Someone Finally Told The New York Times About Sponsored Content
We know it’s something of a stereotype that traditional and especially print media tend to take their time in arriving at/commenting on a hot story. Such is the case with The New York Times, which made waves this weekend by reporting on a phenomenon that PR and marketing folk already know quite well: paid or sponsored content.
We’re not saying that the many talented reporters at the Times have ignored the trend until now; this Media Decoder post regarding The Atlantic‘s Scientology advertorial scandal mentions the fact that BuzzFeed, The Huffington Post and other top web publishers already maintain sponsored content sections.
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