Some Thoughts on Print and eBook Bundling
Last week, Barnes & Noble announced it would begin experimenting with bundling print and eBooks together, an idea this blogger wholly endorses.
Why not bundle print and eBooks together? Obviously, publishers will say that means selling one product when the could be selling two. But for the music industry, offering a download coupon for a new album–especially for mail order customers and vinyl lovers–has kept fans loyal to record labels and buying hard copies of records.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in