Some Reasons Print Marketing Will Live On in 2011: Folio:
The easy bet is that in coming years print marketing will let out a final death rattle, but over at Folio, content marketing evangelist Joe Pulizzi’s making the tougher case. He says that there are as many as seven reasons why marketers will help print make a comeback in 2011.
The seven saviors are as follows:
• Because there are fewer print items coming in the mail every day, consumers pay more attention when a piece of paper arrives at their doorstep.
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