(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs
Wendy's and Coke-owned Kuat are among first to loop
Looping video fans, rejoice. After rolling out GIFs to user pages in May, Facebook is now opening up the animated clips to a small percentage of brand pages.
It's been a long-awaited tool for marketers who are already accustomed to posting GIFs on Tumblr, Twitter and Imgur. Facebook also has made moves to support GIFs to build on the success of autoplay video.
As a workaround, some brands like Trolli and Chubbies have played with video hacks to upload short, animated loops in recent months.
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