Some Companies See Great Success With Sponsored Stories

Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network's ad feature.

Though sponsored stories may be controversial and costly to Facebook, some companies are loving the social network’s ad feature.

According to statistics released by Facebook, a few big brands have seen gains in both fans and revenue.

Electronic Arts, a video game developer, reported $12.1 million in sales in its latest combat game — Battlefield 3 — from Facebook. The company also noted that for each dollar they spent marketing through Facebook, they saw $4.38 in revenue.

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