Sofanatics Promises to Be a Leader in Sports Social TV

Sofanatics is a social TV service that lets sports viewers engage in webcam conversations with one another while the game plays in real time on thir computer screen. The company just picked up an undisclosed amount of funding in its seed round and the Finland based startup has also added the CEO of the Finnish Broadcasting Company to their Board of Directors. Sofana seems to be targeted at soccer for now, and opened up its gates just as the World Cup went live a few weeks ago.