Soderbergh’s “Bubble” didn’t pop, but it didn’t burst, either.

Ok. So Steven Soderbergh‘s experimental film “Bubble” didn’t do much business in theaters. Seventy grand in 32 theaters isn’t exactly an “Ocean’s 11” type score, but that’s to miss the point. sept1105_soderbergh.jpg

Of course, that didn’t mean there wasn;t gleeful hand-rubbing by National Association of Theater Owners president and CEO John Fithian, who issued a statement Sunday saying “the movie has performed very poorly” and that despite “tens of millions of dollars in free publicity … it failed in theaters.”

Well, whatever, John. Studios are going to release everything simultaneously as soon as they can. Directors aren’t going to fight them. Agents aren’t going to stop them. And someone ought to tell Mr. Fithian that his reaction is tantamount to someone laughing at Edison because the first light bulb only burned for an hour or two.

If Mr. Fithinan spent as much effort blocking noxious cell phone signals as he did micturating on Soderbergh’s experiments, there wouldn’t be a box office crisis.