Soderbergh's "Bubble" didn't pop, but it didn't burst, either.

Ok. So Steven Soderbergh‘s experimental film “Bubble” didn’t do much business in theaters. Seventy grand in 32 theaters isn’t exactly an “Ocean’s 11” type score, but that’s to miss the point.

Of course, that didn’t mean there wasn;t gleeful hand-rubbing by National Association of Theater Owners president and CEO John Fithian, who issued a statement Sunday saying “the movie has performed very poorly” and that despite “tens of millions of dollars in free publicity … it failed in theaters.”

Well,

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