SodaStream and Puppy Bowl Invite Fans to Host Super Bowl House Parties
These two brands connected with fans using the House Party platform to power engagement on the day of one of the biggest sporting events of the year.
It’s a standard tenet: Word of mouth is the most powerful form of marketing. So what better way to get the word out about a brand than to have someone host a party and invite their friends?
This is the concept upon which HouseParty.com is founded. The platform enables brands to connect with advocates willing to host an in-home product demonstration. The goal is to capture the hearts and minds of consumers with experiential advertising. The idea is to engage the brand communities through earned media and let the consumer do the work.
SodaStream and Animal Planet teamed up with House Party to connect with the Super Bowl audience.
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