SocialVibe Nets $20 Million in Funding Following Success With Ads in Social Games
Digital advertising technology company SocialVibe today announced a $20 million round of funding led by investor Norwest Venture Partners. The company plans to use the money on global expansion of its brand engagement advertising strategy.
SocialVibe has been a long-time advertiser partner for Zynga, running its ads as part of the offer walls in games like PetVille and CafeWorld. Like many other offer wall advertisers, users earn virtual currency in these games by watching a video, completing a survey or otherwise participating in a branded promotion; but SocialVibe distinguished itself with high-quality advertising, plain, easy-to-follow instructions and quick turnaround time on redeeming participation for virtual currency.
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