SocialMedia Launching Targeted Ads

Seth Goldstein spoke earlier this morning at the Graphing Social Patterns conference. During his talk he announced a number of new tools to help developers monetize their application. One of these programs was a new system for targeting ads based on interests of users. These interests are compiled via a survey system that they developed for their own application network. As of now, they have received over 50 million responses to questions.

The second program that they are launching is a program called “datapoints.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in