SocialMedia Launching Targeted Ads
Seth Goldstein spoke earlier this morning at the Graphing Social Patterns conference. During his talk he announced a number of new tools to help developers monetize their application. One of these programs was a new system for targeting ads based on interests of users. These interests are compiled via a survey system that they developed for their own application network. As of now, they have received over 50 million responses to questions.
The second program that they are launching is a program called “datapoints.”
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