What Every Social Media Marketer Should Know About Synthesio

The Synthesio multilingual, social media monitoring platform uses a hybrid of tech and human monitoring services to help brands and agencies collect and analyze consumer conversations and online mainstream media. After the jump - what you need to know about Synthesio.

The Synthesio social media monitoring platform uses a hybrid of tech and human monitoring services to help brands and agencies collect and analyze consumer conversations and online mainstream media.

It is designed to reveal what the public is saying about, where they are saying it and how they are feeling about it. Company analysts provide native-language monitoring and analytic services in over 30 languages to help worldwide brands engage their markets, as well as manage crisis situations.

Ways the product benefits social media campaigns

Each client is given a custom-built solution, benefiting from tailored sourcing, interactive dashboards, key performance indicators, reporting and analytics. Clients are able to research the online public as a “super focus group” to aid in campaign planning, as well as ongoing monitoring and post-mortem to reveal the resulting effects on the public – buzz, sentiment, and overall presence of the brand online.

Coolest feature

The Engagement Platform helps users identify top social influencers for their brand, their social media channels (e.g., Facebook, Twitter, blogs, forums, etc.) and which of those channels are most influential. This list, prepared with analyst assistance, may be sorted by demographics, level of influence/reach and positive/negative sentiment. Users may then directly engage these influencers to mobilize them to enhance/promote their brand strategy.

Feature rundown

Synthesio provides the following research consulting features and services:

  • Online Reputation Management
  • Crisis Monitoring
  • Consumer Insight and Market Research
  • Influencers and Engagement
  • Campaign Measurement
  • Competitive and Business Intelligence
  • DIY Tool
  • Agency Platform

User profile

Top ad agencies and brands who prefer not to devote large amounts of time and resources building queries, sifting through massive amounts of data and building graphs. As an end-to-end solution, Synthesio is designed to save them time..

User review

“We have been working with Synthesio for several months and it has been extremely helpful for the development of our own business. We appreciate especially their reactivity and their international reach. They have been extremely attentive to our needs and remarks and we have established a collaborative process with them, in which they benefit from our feedback as users and we benefit first from their innovations.” – Alix Lassaigne, Head of Social Media, Performics.

Recent news

Synthesio was awarded the Forrester Groundswell Award for B2C Listening. It also recently opened its US headquarters in New York City.


As a customized bundle of services, pricing varies from project to project depending on specific services requested, custom reporting, amount and complexity of data aggregated, languages and countries.

Compared to competition

According to the company, “Synthesio takes pride in pampering their clients with full-service monitoring solutions and premium customer service. Our most notable core competencies include our hybrid tech and human monitoring analytics, coupled with our global reach, enabling us to monitor and analyze online brand-related mentions (social and mainstream media) worldwide in over 30 languages. This powerful tech & human combination ensures that clients receive the most accurate, relevant, clean, and concise snapshot of their brand’s public perception, buzz, and online presence, while saving countless hours, costs, and resources involved with do-it-yourself monitoring tools.”

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out 30 more apps in the series archives – one is bound to come to your rescue!

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