What Every Social Media Marketer Should Know About SocMetrics

SocMetrics is a SaaS platform designed to help agencies and brands find social media influencers for nearly any given topic, from cloud computing to travel to motherhood. It includes tools to filter, sort, target, monitor and engage relevant influencers. After the jump — what you need to know about SocMetrics.

SocMetrics is a SaaS platform designed to help agencies and brands find social media influencers for nearly any given topic, from cloud computing to travel to motherhood. It includes tools to filter, sort, target, monitor and engage relevant influencers. Campaign ROI measurement will be available soon.

Topical Influencer Platforms are structured by topics across Twitter, blogs, Facebook, YouTube and other platforms with details on thousands of identified influencers.

Ways the product benefits social media campaigns

Whether for marketing, lead generation or crisis management, the SocMetrics platform is can be used to help target the most relevant influencers. Selections can be refined by location, keywords, mentions and platforms. Top influencers may be defined as either those with the greatest reach or the oft-times more approachable middle tier.

Coolest feature

Reduction of the time it takes to identify campaign-relevant influencers.

 

 

Feature rundown

  • Topics are each prefilled with tens of thousands of influencers
  • Custom topical influence scoring based on peers, topicality and ability to drive action
  • Detailed profiles are provided for every influencer citing their influential topics, social media accounts with reach and engagement, most shared content and other metrics
  • Influencer lists can be refined based on keywords, location, platform and other filters
  • Custom target lists may be saved and recalled

User profile

Advertising, marketing and public relations agencies, as well as brands who want to execute highly targeted campaigns in social media and/or want to understand their influential customers and prospects.

User review

“The SocMetrics platform is very unique. Currently they are the only significant influencer tool where you can locate, manage, rank, score and analyze influencers not only through their social graph, but across niche topics.” [Name withheld on request] SVP Digital, large multi-national agency

 

 

Pricing

Dependent on the number of clients or brands being used on the platform.

Compared to competition

According to the company, “SocMetrics is about topical influence, not a single influence number. Each score is for a specific influencer and a specific topic, because fitness influencers are very different from mom or mobile influencers. We also use factors like reputation with peers and offline influence so we avoid the bot and spam issues that most prior tools suffer from. SocMetrics takes a more holistic approach to engaging and the right influencers for a campaign: from enabling you to identify the right topical influencers, to easily validate and tuning your pitch, to getting detailed reports for your outreach.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.