What Every Social Media Marketer Should Know About Simplify360

Simplify360 is a social analytics, engagement and campaign platform to monitor brands on social networking sites, news sites, blogs and video sharing portals based on keywords and sentiment. After the jump - what you need to know about Simplify360.

Simplify360 is a social analytics, engagement and campaign platform to monitor brands on social networking sites, news sites, blogs and video sharing portals based on keywords and classify them using automated sentiment analysis.

Users can create online campaigns to schedule messages to multiple networking sites, run polls, conduct email campaigns and more. Simplify360’s collaboration framework allows team task assignments.

Ways the product benefits social media campaigns

  • Brand tracking using Simplify360’s demographics and sentiment analysis core
  • Customer relations and brand promotion leveraging listening tools and the engagement console
  • Social media and email campaigns include facilities for ROI tracking
  • Customized reports provide integrated Google and Twitter analytics dashboards
  • Team collaboration with task dashboard and messaging system

Coolest feature

Simplify360’s core sentiment and demographic analytics framework is presented as an easy-to-use dashboard.

Feature rundown

  • Automated sentiment analyzer
  • In-depth social media monitoring of mention and user profile
  • Engagement portal with team collaboration.

User profile

Small and medium enterprises.

Pricing

Plans are priced at $45, $99 and $299 per month, with custom packages available.

Compared to competition

According to the company, “Simplify360 provides you a composite picture to your social media campaign from monitoring to campaign creation adding a whole lot of value to your system tools.”

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!