What Every Social Media Marketer Should Know About mPACT
mPACT, just released by mBLAST, is a web-based marketing tool that identifies the influencers brands and agencies need to target, based on authority, currency, relevancy, volume and other key data points. After the jump - what you need to know about mPACT.
mPACT helps brands and agencies engage with the influencers who matter most to their target markets. This web-based tool constantly indexes millions of data streams from 700,000 publications and other media sources. Then, the mPACT engine utilizes patent-pending processes and algorithms to identify Influencers based on authority, currency, relevancy, volume and other key data points.
mPACT is designed to provide actionable information via an customizable dashboard and a set of reports.
Ways the product benefits social media campaigns
mPACT assists brands and agencies answer critical marketing questions: Who’s my market listening to? Who can I target to help spread my message? What are these influencers saying about my company, products and competitors? What opportunities am I missing to engage with my key influencers?
Coolest feature
mPACT bases influence scoring and media monitoring on topical relevancy.
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