What Every Social Media Marketer Should Know About Meltwater Buzz Engage

Meltwater Buzz Engage helps businesses manage their social presence and engage with current and prospective customers. The platform’s social profiles provide brands with intelligence on anyone communicating on a given brand or topic over social channels. After the jump — what you need to know about Meltwater Buzz Engage.

Meltwater Buzz Engage helps businesses manage their social presence and engage with current and prospective customers. The platform’s social profiles provide brands with intelligence on anyone communicating on a given brand or topic over social channels.

Engage fuses the social media monitoring capabilities of Meltwater Buzz with the social CRM and business offerings of the recently acquired JitterJam product.

Ways the product benefits social media campaigns

Engage enables social tagging and houses all inbound social communications for targeted engagement and immediate action and response. Brands can also use measurement and conversation analysis tools to increase business value.

By focusing on specific individuals within a community rather than a generic topic, Engage is designed to execute marketing campaigns by developing personal, trusted relationships with customers and stakeholders.

Coolest feature

Comprehensive social profiles on each social author that provide history and analysis of the individual’s influence and brand affinity. Profiles include full public social biographies, social activity analysis, a social graph with alternate social identities, communication history and notes, brand engagement and sentiment analysis, Jitterater influencer score, the individual’s top five personal contacts, customizable tagging and contact segmentation.

Feature rundown

  • A social inbox that houses inbound social communications for prompt action and response.
  • Social actions available for all conversations found through Buzz’s monitoring system, including Twitter retweet, @message or direct message. Users may also share conversations found through Buzz via Twitter and Facebook, post a comment on a Facebook wall, mark as favorite on Twitter, and add the contact to a Twitter list.
  • Content posts and sharing through immediate and scheduled Twitter posts and Facebook page updates.
  • Communications calendar to review outbound communications sent and scheduled.
  • Conversation analysis and social tagging that enables the brand to segment and tag individuals and groups of individuals sharing common characteristics.
  • Measurement and analysis of social activity including message effectiveness (by message and by channel), engagement by channel and by message, brand impression analysis, most engaged contacts, most active retweeters, and communication frequency analysis.

User profile

Digital marketers, advertisers, CMOs, public relations professionals and social media professionals and community managers.

Recent news

Meltwater acquired social CRM company JitterJam in March 2011 and BuzzGain last year.

To meet its goal of generating $100 million a year in social solutions, Meltwater intends to purchase more businesses and technologies to help the company further expand its product suite.

Pricing

The Engage Module is sold as an add-on to the core Meltwater Buzz social media monitoring platform. Typical implementations average $13,000 for Meltwater Buzz and $6,000 for Engage. Customers purchasing both Buzz and Engage at the same time will be able to take advantage of a bundled price of $15,000 for both.

Compared to competition

According to the company, “Some competitive products address pieces of the pie, but only Engage blends social analytics, CRM and digital marketing solutions to provide a comprehensive social marketing and engagement tool for businesses, brands and agencies. For example, where one leading social media monitoring solution has an engagement module that shows basic profile information on a contact, Engage provides a 360-degree of a social individual that enables businesses to make intelligent and informed choices on which individuals to engage with. By using Meltwater Buzz and Engage together, businesses can discover relevant conversations happening on the real-time Web and engage to convert conversations into customers.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!