What Every Social Media Marketer Should Know About Bre.ad

Bre.ad creates customized digital billboards that can be used to recommend causes, brands and interests. Followers see the personalized billboard for five seconds when they click on links created using the Bre.ad link shortener and are then automatically redirected to the target link.After the jump — what you need to know about Bre.ad

Bre.ad creates customized digital billboards that can be used to recommend causes, brands and interests.

Followers see the personalized billboard for five seconds when they click on links created using the Bre.ad link shortener and are then automatically redirected to the target link.

Ways the product benefits social media campaigns

Bre.ad provides a way for marketers to run promotions on Facebook and Twitter for free. The bre.ad interstitial splash page includes a user avatar, a personal testimonial and a full page banner. Brands can run contests, promotions or simply raise brand awareness.

Coolest feature

To share links, users type “bre.ad/” in front of any link. For example, bre.ad/www.socialtimes.com

Feature rundown

There are three things a brand can do on bre.ad: bre.ad, toast and follow.

  • To “bre.ad” a link is to shorten and share a link with your audience
  • To “toast” is to create a digital billboard by making a personalized recommendation for a cause or brand
  • To “follow” someone is to subscribe to his/her toasts and bre.ad links on the site.

User profile

Those who wants to promote their brands.

User review

“Bre.ad is very cool… should be a great way for brands and influencers to share products, charities and causes without doing it intrusively.” – Brendan Meyer, Social Media, Wasserman Media Group

Recent news

Bre.ad has partnered with charities like DonorsChoose.org, Falling Whistles and Pencils of Promise to help them get the word out on their campaign.

Pricing

Free.

Compared to competition

According to the company, “The Bre.ad billboard is a better choice then other display promotional tools because Bre.ad billboards are social recommendations from a trusted source in your network. No other company offers a free, social splash page to promote you own personal brands through your links on Facebook and Twitter.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

 

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers malarky-free social, digital and linear media solutions. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.