Socialites 2.0: Avenue Takes SocialiteRank's Bait

With all the recent talk surrounding nuevo-Manhattan sociallites like Tinsley Mortimer and Amanda Hearst — and their subsequent rankings — it was only a matter of time before a magazine would follow the trail of Crystal Light and couture to its inevitable conclusion: Socialites 2.0. Avenue magazine takes the bait hype, and in doing so, becomes part of it.

These “It Girls” have been propelled into a level of notoriety unknown by previous generations of society figures because of Internet sites like Gawker, WireImage and SocialiteRank.com