SocialCode’s Community Optimization Profiles Brands' Facebook Communities
Social media advertising and intelligence provider SocialCode turned its attention toward communities on Facebook with its launch of Community Optimization, which mines publicly available data about users who like brands.
Social media advertising and intelligence provider SocialCode turned its attention toward communities on Facebook with its launch of Community Optimization, which mines publicly available data about users who like brands.
Community Optimization factors in data including other brands those users like (including competitors), personal interests, and media interests in putting together “a detailed psychographic profile of a social community.” The tool:
- Identifies media interests, which allows brand managers to choose appropriate media targets.
- Highlights the types of messages those users respond to best, which can influence content on and off Facebook.
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