SocialCode Studies Top 500 Facebook Pages To Determine Best Practices For Engagement

Social marketing solutions provider SocialCode examined engagement with Facebook posts from the social network’s top 500 pages from Aug. 1 through Oct. 20 to determine, as Chief Information Officer Addie Conner put it, “How brands can better optimize their page in order to have placement in the news feed.”

Social marketing solutions provider SocialCode examined engagement with Facebook posts from the social network’s top 500 pages from Aug. 1 through Oct. 20 to determine, as Chief Information Officer Addie Conner put it, “How brands can better optimize their page in order to have placement in the news feed.”

Conner said of brands on Facebook:

Brands are just now beginning to realize how content distribution on Facebook is really working. People don’t go to pages. There’s a mental shift to understand content and news feed.

How much are people really prone to like, comment on, or share that content after being exposed to it? How do I properly use paid media as a viral accelerant?

You are competing to get content distribution against all of that user’s friends and all of the pages they have liked.

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