SocialCash Tweaks Model, Launches Headliners Ad Unit

SocialCash first made a name for itself on the Facebook Platform as one of the more aggressive third party ad networks helping developers monetize their applications. Now, however, the company is refocusing its efforts on developing new social advertising products and developer tools.

Recently, the company launched new versions of its latest products: “BFF,” a tool to determine a user’s best friends, and “Headliners,” a social ad banner that uses the BFF algorithm to target the most compelling creatives.

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