REPORT: More Brands Uploading Videos Directly to Facebook, Bypassing YouTube
Are brands bypassing YouTube altogether and uploading videos directly to Facebook? Yes, according to the latest research from social media analytics platform Socialbakers.
Are brands bypassing YouTube altogether and uploading videos directly to Facebook? Yes, according to the latest research from social media analytics platform Socialbakers.
Socialbakers analyzed more than 180,000 videos posted to Facebook by some 20,000 pages, and head of North American marketing Evan James described its findings in a blog post:
Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook.
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