Socialbakers Acquires Croatian Ad Company SocialBrando

Socialbakers, which hosts a treasure trove of Facebook data, plans to expand its analytics power. The company announced Monday that it has acquired SocialBrando, an advertising firm based in Croatia. Socialbakers must've made SocialBrando — the company's 10th international office — an offer it couldn't refuse.

Socialbakers, which hosts a treasure trove of Facebook data, plans to expand its analytics power. The company announced Monday that it has acquired SocialBrando, an advertising firm based in Croatia. Socialbakers must’ve made SocialBrando — the company’s 10th international office — an offer it couldn’t refuse.

Following its second investment round, led by Index Ventures, Socialbakers’ acquisition of SocialBrando will help the company expand its analytics platform. SocialBrando’s team will become part of Socialbakers, and will aid in profile comparisons and industry benchmarking, with metrics that will help marketers understand their target audiences better, as well as ways they can improve their social media campaigns.

Socialbakers CEO Jan Rezab commented on the acquisition in a press release:

Measuring the true impact of social media advertising is still in early stages.

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