Black Friday Influenced Most Popular U.S. Facebook Pages Of November

If you've been following any of AllFacebook's posts about Black Friday, holiday shopping, and Facebook, it's probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

Major retailers such as Walmart (first) and Target (third) found their way to the top of the list, while Samsung Mobile, with phones that are hot sellers at this time of year, came in second.

Bretton Buehler, Socialbakers’ business development manager for North America, wrote in an email to AllFacebook about Black Friday’s effect on major Facebook pages:

Well, in actuality, it had some noticeable increases in Target’s fans leading up to Black Friday, and it started to level off, but it is still increasing.

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