Socialbakers Leavens Facebook Engagement Builder

The platform, formerly known as Social CMS, combines the presentation of content for Facebook news feeds with Socialbakers‘ analytics and benchmarking capabilities.

The upgrade positions Socialbakers’ platform to better compete with the likes of Buddy Media, Involver and Vitrue.

Socialbakers Engagement Builder’s features include:

• A social media planning calendar with real-time scheduling of posts;
• The ability to manage several Facebook pages simultaneously;
• Customization of tabs and graphics;
• Incorporation of third-party tabs;
• The ability to publish customized apps;
• Creation of tags by dragging and dropping elements;
• Designation of different access levels to staff;
• The ability to assign wall posts to different team members.