Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

Nielsen surveyed U.S. internet users on their TV/social habits and found that more than eight in 10 (83.9 percent) did not use social media whilst watching television. Moreover, of those that did use social whilst watching their favourite shows, just 7.3