68% Of Trucking Firms Use Social Media (And Two-Thirds Of Those Are On Twitter) [STUDY]

Social media. Everyone is doing it, right?

Well, it certainly seems to be the case, with a new study revealing that more than two-thirds of the top one hundred freight hauling companies having a presence in social media. And 64 percent of those use Twitter.

Business to business (B2B) branding is already a difficult nut to crack in the social media space, and the trucking industry hardly screams “Like”. But the glittering lure of this very modern technology appears to have also hooked the transportation beast – Twitter aside, 80 percent of respondents to a Carrier Logistics study said they have a Facebook Page and 72 percent use LinkedIn.

However,