Social Times PRO: How to Monetize and Engage Players of Facebook Strategy Games

Our Social Times PRO team has been hard at work putting together the two latest PRO reports for our business-minded users out there, and I have to say that there are a ton of valuable insights in each of these.  I’m of course biased, but I can safely say that getting involved with Social Times PRO and our sister sites on the Inside Network are the best ways to access the insights of today’s social experts.

This month’s reports are “Case Studies: Using Facebook for Events Marketing” and my favorite “How to Monetize and Engage Players of Facebook Strategy Games”.  Check out some more information on the Facebook Strategy Games report below.

How to Monetize and Engage Players of Facebook Strategy Games

With the recent launch of Zynga’s Empires & Allies, the genre of Facebook strategy games represents a very large market with nearly 80 million monthly active users and 11 million daily active users, and monetization/user engagement rates that are reportedly higher than more casual Facebook games.

Strategy games have long been the province of “hardcore gamers” — that is, predominantly competitive males in their 20s to 40s who are perhaps best represented by PC game hits such as the Starcraft, Command & Conquer, and Civilization franchises.

To analyze this burgeoning sub-genre, along with opportunities for developers in the months to come, SocialTimes Pro took a close look at leading Facebook strategy games, interviewed a number of their developers, and quantified the deployment and revenue strategies which show the most promise in the future.