TV Goes Social - The Rise Of The Second Screen [INFOGRAPHIC]

Did you know that, according to a recent study by Nielsen, around four out of every five smartphone owners now use their device whilst watching television?

The rise of the second (and, in some cases, third and fourth) screen in our homes has revolutionised the way that we enjoy and interact with our favourite TV shows – and their audiences – with 62 percent of people using social networks and forums whilst watching TV each week.

This infographic from Confused.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in