Social Super Bowl Conversation Results in A Few Unintended Consequences

The Seahawks stomped the Broncos in last night’s Super Bowl, but the big stories today are about which brands dominated the conversation and which experienced the unintended consequences of organic social media conversation.

According to Poptip, a real-time social analytics platform, four out of five of the brands most mentioned during the Super Bowl pre-game, released their ads before the day of the game. Budwiser, Pepsi, Coca-Cola and Bud-Light were most mentioned during the pre-game with Budwiser and Pepsi getting more than 5,000 tweets each.

The halftime show with Bruno Mars was a big hit, with one of the top Super Bowl phrases being “Bruno Mars killed it,” paired with the hashtag #pepsihalftime.